![]() ![]() The account operator’s Chinese ID number and phone number. ![]() ![]() A local account operator (who has a WeChat account with WeChat payment option enabled).Your company’s Chinese landline phone number.How to Register a WeChat Official Account The ID needs to be linked with a WeChat Payment account and that needs to be linked to their bank card Chinese ID of a Mainland Chinese citizen.You can create a WeChat Official Account using WeChat’s website. How to register a WeChat Official Account with a local Chinese company Only Mainland China RMB payments are allowed.This account will not be able to run WeChat ads.The ownership belongs to a third-party Chinese company.The top-up fee for ads is lower (2000 RMB).You can transfer your account to other entities in Mainland China.It takes only a week to create the account.And if in future, you decide to create a company in China (and make another account associated with your company as the legal entity), then you can even transfer your followers from the old account to the new one. This is a good way to step your foot in China. Top-up fee for WeChat advertising is 50,000 RMB (and there’s a different application process for it)īy using a third-party Chinese license: The second option lets you have your own name, description and logo, however, the account will be associated with another legal entity.Transferring to another legal entity is impossible.Setting up your account will take up to 4 weeks.The annual verification fee ($99) will be higher than what Chinese companies have to pay (300RMB).WeChat Advertising is enabled for these accounts.The account will appear authentic since your company’s name will be displayed under information.Your company shall be the legal owner of the account.This process lets loose of a third party structure. There are two options to register a WeChat Official Account for overseas company:īy using your overseas business licence: WeChat has a lengthy application procedure (takes about two to four weeks) with a $99 verification fee. The WeChat Official Registration process is complex for overseas companies due to the laws and regulations pertaining to the media content, but it is an important marketing strategy to engage with the Chinese customers in an efficient way. Many WeChat Official Accounts appear under Chats, which works in a similar fashion as WhatsApp or Facebook Messenger. They can be used to gain new followers, send notifications, and redirect followers to your company’s website. WeChat Official Accounts work in a similar way as Facebook pages. These accounts are used as a multi-purpose tool to help push online campaigns, product packaging, send out blog articles. WeChat Official Accounts are an integral part of the marketing strategy for businesses entering in China. ![]()
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